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CMF Phone 1, Record-breaking Sales of 100,000 Units in 3 hours 

CMF, the sub-brand of London-based technology company Nothing, recently launched CMF Phone 1, CMF Watch Pro 2 and CMF Buds Pro 2. On the first day of sales, the company hit 100,000 CMF Phone 1 units sold in just 3 hours. For context, it took 24 hours for Nothing to hit this sales figure for Phone (2a) in March 2024. 

CMF Phone 1 retails from AED 749 in UAE and boasts an innovative modular design that allows users to express their personalities through interchangeable covers of different colours, materials and finishes. It also allows people to bring more functionality to their devices through dedicated attachable accessories including lanyard, card holder and stands. CMF Buds Pro 2 and CMF Watch Pro 2 are the sub-brand’s second-generation audio and smartwatch offerings. 

In case you missed it, Nothing teased its next product launch via X/Twitter earlier this week.  

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