PNY, F5 Drive Secure, High-Performance Infrastructure in EMEA
PNY Technologies, a long-time NVIDIA partner, has announced a partnership with F5 to expand enterprise access to advanced solutions across EMEA. The collaboration aims to...
Category : Vendor
The starting point of the value chain. We highlight the latest news from global and regional technology vendors, covering product roadmaps, new partner programs, and strategic investments into the Middle East and Africa.
Confluent Helps Partners Tap $100B Data Streaming Market
Confluent has announced ‘Sell With Confluent’, a new reseller program that enables system integrators to drive sales and grow their businesses in the data streaming...
Veeam Strengthens Channel Leadership with New Appointments
Veeam has strengthened its EMEA channel strategy with three new leadership appointments. Nick McAlister has been named Channel Director for UKI, Charbel Zreiby as Channel...
Pure Storage Revamps Partner Program, Backs Partner-first Model
Pure Storage has updated its reseller, managed services, and distributor programs to deliver a more solutions-focused partner experience, with enhanced enablement and new program tiers....
Cisco Launches New 360 Partner Program for the AI Era
Now live, the Cisco 360 Partner Program, designed to deliver outcomes that only Cisco and its ecosystem can achieve together, showcases the power of partnering...
ServiceNow Enhances Partner Program for AI Agent Innovation
ServiceNow has announced significant enhancements to its global Partner Program to accelerate AI agent innovation. This includes a newly reimagined Build Program that opens ServiceNow’s partner ecosystem to...
Extreme Simplifies Partner Programs with Extreme Partner First
Extreme Networks has launched a new partner program as of January 2026: Extreme Partner First, to eliminate the confusion and delays common in traditional partner...
Infoblox Expands Partner Program with New Service Provider Track
Infoblox has enhanced its Skilled to Secure Partner Program, unveiling a refreshed Service Provider track for MSSPs and Global System Integrators (GSIs). These changes are...
Qualys Selects Security Matterz as First mROC Partner for KSA
Qualys has selected Security Matterz to join its invite-only managed Risk Operations Center (mROC) Partner Alliance, becoming the first mROC partner in KSA. This partnership...
Cisco 360 Program Boosts Partner Profitability in the AI Era
Co-designed with partners, the Cisco 360 Partner Program introduces new specializations, bonuses, and resources to help partners deliver the full power of Cisco’s innovation Cisco...