Beyond the Box: Why Channel Marketing Remains Deeply Human in the Age of AI
Faraz Ali Khan, Marketing Director at ASBIS Middle East, speaks with Techitup Middle East on the evolution of modern IT distribution and the role of...
Tag : ICT Channel Middle East
Turning Data into Growth: How Channel Partners are Driving MEA
For channel partners, data is no longer simply a technology conversation. It is becoming a powerful growth engine that is creating new revenue streams, strengthening...
Mindware Signs Distribution Partnership with SUSE for MENA
Mindware has signed a strategic distribution partnership with SUSE. The agreement aims to accelerate the adoption of SUSE’s enterprise portfolio across MENA region, supporting organizations...
Pure Storage Revamps Partner Program, Backs Partner-first Model
Pure Storage has updated its reseller, managed services, and distributor programs to deliver a more solutions-focused partner experience, with enhanced enablement and new program tiers....
Cisco Launches New 360 Partner Program for the AI Era
Now live, the Cisco 360 Partner Program, designed to deliver outcomes that only Cisco and its ecosystem can achieve together, showcases the power of partnering...
ServiceNow Enhances Partner Program for AI Agent Innovation
ServiceNow has announced significant enhancements to its global Partner Program to accelerate AI agent innovation. This includes a newly reimagined Build Program that opens ServiceNow’s partner ecosystem to...
AurCore, DVCOM Partner to Drive Digital Transformation in MEA
AurCore, a U.S.-based network technology innovator, has officially signed a Master Distribution agreement with DVCOM Technology. The partnership was formalized during DVCOM’s Annual Roadshow in...
Extreme Simplifies Partner Programs with Extreme Partner First
Extreme Networks has launched a new partner program as of January 2026: Extreme Partner First, to eliminate the confusion and delays common in traditional partner...
Infoblox Expands Partner Program with New Service Provider Track
Infoblox has enhanced its Skilled to Secure Partner Program, unveiling a refreshed Service Provider track for MSSPs and Global System Integrators (GSIs). These changes are...
Huawei Cloud Expands Partner Ecosystem in Saudi Arabia
Huawei Cloud hosted the Saudi Arabia Partner Day, Recruitment & Appreciation Gala at the InterContinental Riyadh, bringing together more than 150 partners from across the...