Company highlights the importance data resilience and urges consumers to regularly backup data, ahead of World Backup Day
Toshiba Electronics Europe GmbH (Toshiba) emphasizes the importance of data resilience ahead of this year’s World Backup Day. Observed annually on the 31st of March, it serves as a reminder of the critical importance of regular data backups to ensure data resilience.
Data is increasingly recognized as one of our most valuable assets, the significance of data backup cannot be overstated – yet consumer awareness levels remain relatively low. A recent independent report by Acronis, a global cyber protection company, reveals that of the 2,500 consumers surveyed, about a third of the respondents said that they do not backup their data regularly. More concerning is that 4%, which equates to 100 people, do not even know what ‘backup’ means.
“Consumers need to take control of their digital lives,” says Eun-Kyung Hong, Senior Specialist Product Marketing Management, Storage Products Division, Toshiba Electronics Europe GmbH. “Our smartphones store photos, videos, contacts, passwords, and more. Most people use some form of cloud storage for backup, but relying on it as a sole solution is not recommended. It is best practice to perform regular backups using different methods. This could be a combination of cloud services or a mix of cloud and external storage, such as a USB-connected portable hard drive like a Toshiba Canvio Flex.”
Toshiba’s Canvio Flex external hard drive allows users to backup their data directly from their smartphone – without needing a laptop or PC. It also works interchangeably with most major device platforms and operating systems. Preformatted for Macs, Windows PCs, smartphones, and tablets*, this hard drive allows seamless access to data and sharing between devices.
* Please check out the Canvio Flex compatibility list.
For more information about the Toshiba Canvio Flex, please visit.
