Starlink, in an enterprising move to bridge cybersecurity challenges with innovative solutions commenced on a tour in May across six major Middle Eastern cities: Amman, Kuwait City, Doha, Muscat, Manama, and Riyadh, as part of the 2024 edition of the Starlink Roadshow.
With the MEA region witnessing growing demand for Generative AI, driven by its transformative potential, businesses are rapidly integrating GenAI into their processes and operations strategy – therefore the theme Starlink Roadshow ‘Generative Cybersecurity AI was apt for the 2024 series. This roadshow featured a robust tech stack of leading technologies: BeyondTrust, Endace, F5, Forcepoint, Forescout, Imperva, Infoblox, LinkShadow, Nozomi Networks, Palo Alto Networks, Recorded Future, Seclore, Sophos, Tenable who shared industry updates and insights on their technological advancements and AI integrations that can enhance the experience and prepare cybersecurity teams to respond to real-world incidents, proactively.
Starlink Roadshow was a resounding success, drawing interest from over 1400 attendees, customers, partners, and vendors. As the largest demand generation initiative, this event surpassed its objective of setting new standards for representing innovation. This success was made possible by the dedication and passion of Starlink and vendor sales and technical experts, whose commitment and expertise fostered a collaborative environment conducive to networking and establishment of lasting connections.
Nidal Othman, CEO, Starlink expressed his views, “The numbers and the reactions from both our customers and channel community are compelling. It clearly demonstrates Starlink’s credibility as a ‘Trusted Advisor’ for the region and highlights the value derived from such strategic initiatives. This success has elevated our flagship event as a premier platform for industry innovation and engagement. Once again, I must say that the Starlink Roadshow 2024 surpassed all expectations.”
