SheKnows goes beyond traditional “women empowerment” and “mentorship” initiatives by helping women confidently navigate key career moments.
SheKnows, a UAE-built global digital platform, has officially launched to support senior women leaders and promote gender equity in business and decision-making.
The launch comes as organizations worldwide, particularly in the Middle East and Africa (MEA), face growing pressure to strengthen governance, drive transformation, and navigate economic uncertainty—highlighting the increasing need for diverse and representative leadership.
SheKnows goes beyond traditional “women empowerment” and “mentorship” initiatives by helping women confidently navigate key career moments. Built around insights from global leaders with real-world experience, the platform is designed to provide intelligence, influence, and decision-making support for senior professionals working in complex, high-growth environments.
“Leadership today is not just about having a seat at the table; it is about shaping the decisions that define industries and economies,” said Amnah Ajmal, founder and CEO, SheKnows. “SheKnows is built for women already in senior leadership roles but are at a career defining moment like returning from maternity leave or too many years in the same role. By connecting them with global leaders through private 1-1 sessions we enable them to move more confidently through life’s most defining career transitions.”
The platform provides guided growth pathways, supported by curated Growth Navigators and enhanced by AI, enabling women to turn uncertainty into clarity, hesitation into action, and potential into progress.
Who are the Growth Navigators
They are influential global leaders—both women and men—who share real-world career experiences and guidance. This is what sets SheKnows apart, giving participants direct access to leaders they may never meet through traditional networking.
Members receive focused attention and practical advice from experts who understand the challenges firsthand. The platform also removes geographical barriers, allowing women from anywhere in the world to connect with Growth Navigators across multiple regions and industries.
Growth Navigators are based in the UAE, Qatar, South Africa, the US, the UK, Poland, Hong Kong, Singapore, Malaysia, Turkey, and other markets, helping participants gain exposure to new regions and opportunities
“Empowering women is the catalyst for global change. Each empowered sister sends ripples that transform communities and illuminate our future. With the launch of SheKnows, we celebrate the strength of women everywhere. Remember, injustice against women is a threat to justice for all. Together, we rise!” said Amadou Diallo, CEO of Aramex Group, who is a Growth Navigator at SheKnows.
“Empowering women to lead, innovate and shape the future has long been something I am deeply passionate about. SheKnows is an inspiring initiative that supports women in building the skills and confidence needed to thrive and succeed. I am excited and humbled to be a part of it” said Sandeep Walia, Chief Operating Officer, Middle East & Africa, Luxury, Europe Middle East & Africa and Global Leader, Design Hotels Marriott International, who is a Growth Navigator at SheKnows.
SheKnows – The Platform Highlights
While female participation in the workforce continues to grow across MEA and the world, progression into executive and board-level roles remains uneven. SheKnows aims to address this gap through its curated network of C suite leaders who will support women to work on actionable outcomes.
Developed with a strong regional lens, SheKnows reflects the realities of operating in markets where opportunity is high, but volatility, regulatory shifts, and market complexity demand resilient leadership.
SheKnows is designed to enable women to move ahead by learning from leaders who have been in similar situations and successfully navigated the path.
The platform integrates perspectives across multiple industries like hospitality, logistics, financial services, technology and more, aligning with the changing tech landscape due to accelerated adoption of AI. Once again the UAE remains at the forefront of innovation.
Rollout and next steps
SheKnows will open its platform for women across the world in 2026, with plans to continuously expand its list of Growth Navigators.
