Delinea Partner Advantage Program aims to address pain points in the channel including margin erosion, channel conflict, and ambiguous rules of engagement.
Delinea has launched the Delinea Partner Advantage Program. Under the new framework, the company will offer its partners identity security solutions, protected discounts, and additional partner support.
According to Delinea, the program is developed with direct partner input, including a global partner listening survey. The Program aims to address pain points in the channel: margin erosion, channel conflict, and ambiguous rules of engagement. Beyond protecting discounts, the program is structured to help partners compound the value of every customer relationship they build, says Delinea.
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“Partners don’t care about your partner program,” said Scott Goree, Senior Vice President of Channel and Alliances at Delinea. “They care about technology that works, protected discounts, and a vendor that’s easy to work with. We built this program around what partners told us they actually need.”
Key features of Delinea Partner Advantage Program
- Codified Rules of Engagement: Clear, published deal registration, teaming protections, and Earned Incumbency discounts to ensure partners who invest in building and expanding customer relationships are protected on renewals and rewarded for their ongoing contribution.
- AI-Driven Enablement: AI-powered just-in-time training and certifications that deliver the right content at the right moment in the sales cycle alongside an AI-powered partner portal.
- Channel Autonomy: Streamlined processes, tools, and automation designed to remove friction from the full quote-to-cash journey, enabling partners to spend less time navigating vendor complexity and more time selling.
The program launches as AI reshapes what customers need from identity security. According to the Delinea 2026 Identity Security Report, 92% of organizations expect AI to amplify identity-related threats in the coming years, and 42% say AI expansion has already increased their non-human identity risk in the past 12 months. That demand is the growth opportunity the program is built to capture, says Delinea.
“The Delinea Partner Advantage Program reflects a strong commitment to building successful, long-term partnerships,” said Mark Thornberry, SVP Partnerships, GuidePoint Security. “The program provides a clear framework that supports how we work together in the market, while recognizing the value partners bring through the customer relationships we cultivate and support.”
According to Delinea, the program offers three tiers: Elite for leading at scale, Premier for growing practice depth, and Select for building expertise.
Enrollment in the Delinea Partner Advantage Program is open to selling partners across all tiers now, with roles for MSPs, GSIs, advisory, and technology partners coming soon.
