At GITEX 2026 Everpure will demonstrate how a centralized data architecture can accelerate AI adoption and improve operational efficiency for Middle East enterprises.
Everpure has announced its participation at GITEX 2026, where the company will focus its showcase on the concept of “data primacy” for enterprise IT architecture. Located at Booth #H17-D40, the storage and data management vendor plans to demonstrate how organizations can establish a governed data foundation to support AI adoption at scale.
As Middle East enterprises transition from AI pilots to production, the primary challenge has shifted from acquiring computing power to managing fragmented data systems. According to an IDC Global AI Readiness Survey cited by the company, 94% of IT leaders identify data quality as the determining factor in AI success.
Everpure GITEX Global 2026 Showcase
Everpure is advocating for a data primacy approach, which places data at the center of an enterprise’s IT strategy rather than individual applications. The methodology focuses on discovering, classifying, and contextualizing data to break down silos, enabling AI models and autonomous agents to operate from a single source of truth without compromising visibility or control.
“As organisations across the Middle East look to turn their AI ambitions into business results, they need to be able to access and manage their data without complexity,” said Omar Akar, VP – METCA at Everpure. “At GITEX, we look forward to engaging with customers and partners to showcase how Everpure is supporting regional businesses to overcome the barriers to scaling AI initiatives.”
Disclaimer: This article is based on the official announcement by Everpure and has been edited for length and readability. Product details and capability claims are based on information provided by the company.
