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Techitup Middle East
Women in Tech

IWD 2025: Shaista Ahmed, Director Channel Sales & Ecosystem, Nutanix

Shaista Ahmed, Director – Channel Sales & Ecosystem, Emerging Markets at Nutanix shares her journey in tech, steps to achieve diversity & inclusion and advice for aspiring women

    Shaista Ahmed: It’s time to accelerate action toward achieving true diversity and inclusion, we must be willing to take intentional, proactive steps that break down barriers and create more equitable opportunities for all employees. This requires strong leadership, accountability, education, and an unwavering commitment to making Diversity & Inclusion a core part of our business cultures—not just a trend or initiative, but a long-term mindset. The change we want to see starts with us, but it’s up to all of us to push forward with urgency, determination, and a genuine passion for creating workplaces where everyone has the chance to thrive

      Shaista Ahmed: I joined the tech industry on a bit of a whim at first, really just wanting to give it a try, I had always been intrigued by the fast pace, innovation, and transformative power that technology seemed to offer. It wasn’t something I’d planned for in the beginning, but I could sense the massive potential for growth in tech and saw it as an opportunity to push myself outside of my comfort zone.”

      At first, it was definitely a learning curve. There was so much to absorb—new technologies, different ways of selling, understanding the complexities of SaaS, and how companies were leveraging technology to solve real-world problems. But as I dove deeper into it, I realized just how impactful and fulfilling it could be. The more I learned about how tech companies were reshaping industries, creating efficiencies, and enabling businesses to scale, the more I got hooked. What I love about the tech industry is how dynamic it is. It’s constantly evolving, and that means there’s always something new to learn, explore, and contribute to. From collaborating with innovative thinkers and being surrounded by cutting-edge solutions to seeing the direct impact of those solutions on businesses and customers, it’s incredibly exciting. There’s also the sense of being part of a larger mission—where the work I do, whether it’s supporting partners, driving sales, or strategizing with internal teams, is contributing to something bigger. Helping businesses grow and innovate through technology is incredibly rewarding.”

      The journey has been nothing short of incredible. Looking back, I realize that what started as a ‘let’s see what happens’ experiment turned into something that has truly shaped my career and my perspective. The tech industry has not only helped me grow professionally but has also expanded my understanding of the world in so many ways. I love being part of a space that never stops innovating and pushing the boundaries of what’s possible.”

        Shaista Ahmed: One of my biggest role models has always been my mother. She’s not from the professional world, but the way she approaches life and challenges has had an enormous impact on me. Growing up, I watched her balance so many things—work, family, and personal goals—while always maintaining a sense of grace, resilience, and dedication. No matter what obstacle came her way, she tackled it with unwavering positivity and the belief that everything could be solved with hard work and a bit of creativity. Her ability to stay calm under pressure, find solutions when things felt uncertain, and prioritize the well-being of others, while still focusing on her own growth, is something I admire deeply. It taught me that success isn’t just about career achievements or external recognition, but about how you handle adversity and support those around you. She’s shown me that true leadership is about empathy, consistency, and integrity, values that I strive to embody every day, both in my personal and professional life.

        On a professional level, I’m also deeply inspired by leaders in the tech industry who advocate for innovation and inclusion, pushing boundaries to make technology more accessible and transformative for people everywhere, building organizations with focus on empathy, growth mindset, and empowering others, really resonate with me. But, at the end of the day, it’s the foundational lessons from my mother that continue to inspire me to lead with both heart and intellect.”

          • Dinner with a famous personality, who would it be? Oprah Winfrey
          • One skill you wish you could learn instantly? Speaking Different languages
          • Android or Apple? 😃- Apple
          • WhatsApp or Telegram? WhatsApp
          • Phone call or text message/email? Phone
          • Beaches or Mountains? Beaches
          • Coffee or Tea? Coffee
          • Early Bird or Night owl? Night Owl
          • Books or Movies? Movies
          • Winter or Summer? Winter
          • Online shopping or in-store shopping? In-store shopping

            Shaista Ahmed: My advice to women starting off their careers and aspiring to enter the tech or business field is rooted in confidence, curiosity and resilience. The journey can be incredibly rewarding, but it’s important to approach it with a mindset that empowers you to thrive. It’s not always an easy road, but the impact you’ll have in shaping the future of the industry, in creating more inclusive workplaces, and in opening doors for the next generation of women is worth it. Be persistent, keep pushing forward, and remember that every challenge you face is just another step toward achieving your goals.

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