Abdulla Lutfi returns to reimagine the fifth edition of the Amazon.ae Eid eGift Cards collection through his distinctive black & white artwork, now live on www.amazon.ae/giftcards
Amazon.ae today announced the launch of this year’s Eid eGift Cards “Eideyyah” collection, marking its fifth year of celebrating the spirit of Eid Al-Fitr with a modern twist on www.amazon.ae/giftcards. Supporting local talent once again, this year’s collection features a renewed collaboration with acclaimed Emirati artist Abdulla Lutfi whose distinctive black-and-white artistic style continues to resonate with audiences across the UAE. The 2025 Amazon.ae Eid eGift Card collection features two new bespoke designs by Abdulla Lutfi, celebrating the joyous spirit of Eid through his signature monochromatic style. As a savant and artist on the autism spectrum, Abdulla Lutfi’s unique perspective continues to bring fresh energy to the traditional practice of gift-giving during Eid.
Speaking about his collaboration with Amazon.ae, Abdulla Lutfi said: “I’m delighted to continue this creative journey with the Amazon.ae Eid eGift Card collection. When I was working on these pieces, I wanted to capture those special Eid moments that make everyone smile – the family gatherings, the celebrations, the joy of giving. It’s incredible to think that my artwork helps connect people during such a meaningful time. Eid is a time of togetherness, and I hope my artwork helps to make gifting even more heartwarming.”
Customers can send their loved ones their “Eideyyah” digitally by purchasing one of these special edition Amazon.ae Eid eGift Card designs available on Amazon website or the Amazon app in denominations of up to AED 6,000. Customers can also schedule delivery dates and include a personalized “Eid Mubarak” message when purchasing the eGift Cards, making it easier than ever to participate in the cherished tradition of gift-giving with family and friends during Eid.
Anas Bukhash, Emirati Entrepreneur and Interviewer, also commented during the reveal of the two new designs and an art workshop led by Abdulla: “It’s great to support Amazon’s meaningful Eid initiatives for the second time. I love that they have collaborated with Emirati artist Abdulla Lutfi this year. I truly enjoyed our conversation and learning from him during his workshop.”
About this Year’s Collection with Abdulla Lutfi
With this year’s collection, Abdulla brings a distinctive and personal perspective to his artwork, ensuring that each design beautifully embodies the essence of Eid and the warmth of giving. Embracing the tradition of “Eideyyah,” the Amazon.ae Eid eGift Cards collection features two hand-drawn black-and-white illustrations depicting Eid celebrations shared between families, blending traditional elements with a contemporary touch.
Stefano Martinelli, Vice President of Amazon MENA, said: “For the fifth consecutive year, we are bringing a unique and locally inspired Eid eGift Card collection to our Amazon.ae customers in the UAE. We are deeply committed to celebrating and amplifying local talent, and Abdulla’s work is a testament to the creativity and vibrancy of our region. Reuniting with Abdulla for this year’s campaign has been very meaningful, as his artistic vision and unique storytelling abilities came to life to once again capture the true spirit of Eid through his artwork. We are honored to collaborate with him, offering our customers a meaningful and easy way to share the joy of Eid with their loved ones through his inspiring artwork.”
Ways to Shop with the Amazon.ae Eid eGift Cards
Since the program’s inception, Amazon.ae’s Eid eGift Cards have helped modernize the traditional practice of “Eideyyah”. Redeemable against millions of items across more than 30 categories such as beauty, fashion, home, kitchen, and electronics, Amazon.ae Eid eGift Cards offer the perfect solution for hassle-free but meaningful gifting this Eid. Available in denominations of up to AED 6,000 online, all Amazon.ae eGift Cards are valid for up to 10 years, while delivery to the recipient can be scheduled for a future date. The recipient can also instantly redeem the value directly into their Amazon.ae account once they receive the Amazon.ae eGift Card.
To make the most of their eGift Card balance, customers can use the special edition Amazon.ae Eid eGift Cards to shop the incredible Eid Sale on Amazon.ae which is set to run from March 18th to 29th with thousands of deals to explore. Prime members will get first pick of the best deals before everyone else with exclusive early access on March 18th (00:01am local UAE time).
The full 2025 Amazon.ae Eid eGift Cards collection designed by Abdulla Lutfi is now available for purchase at a variety of balance amounts on Amazon.ae/giftcards or through the Amazon app. To find out more about Abdulla Lutfi you can visit his website or Instagram @abdullalutfi.
