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PNY Restructures MEA Operations to Boost Consumer & Professional Solutions Growth

PNY Technologies today announced a strategic restructuring of its operations in the MEA region to support continued growth across its consumer and professional product lines.

As part of this transformation, PNY is creating two dedicated business divisions:

  • The Channel Division, led by Talus Arukalil, will focus on strengthening distribution channels for NVIDIA graphics products (NVIDIA GeForce and NVIDIA RTX Pro) and retail storage solutions, including SSDs, DRAM, flash cards, and USB drives.
  • The Compute Division, managed by Muhannad Hammad, will drive business development around AI infrastructure and professional services, aligning with the increasing demand for advanced NVIDIA-powered computing solutions across the region.

This reorganization by PNY follows the recent opening of its new regional office in Saudi Arabia, reinforcing long-term commitment to the MEA.

To further enhance regional coverage and ensure the best local support for its customers, PNY had recently assigned dedicated Key Account Managers to specific areas:

  • Gader Muhsen for North Africa,
  • Saqer Alanazi for Saudi Arabia,
  • Kagiso Diteko for East and Southern Africa

PNY is also pleased to welcome Ahmed Gamal as Business Development Manager – AI Solutions, based in Dubai, UAE. His appointment reflects PNY’s dedication to delivering tailored AI solutions and supporting strategic partners across the region.

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