ServiceNow announced that its entire product portfolio will be AI-enabled. Every ServiceNow product now includes AI, data connectivity, workflow execution, security, and governance built-in.
This shift helps organizations accelerate AI adoption and get more value by bringing together key capabilities for enterprise use: a conversational interface, connected data, governance and visibility, and autonomous workflows that can act on users’ behalf.
ServiceNow also introduced Context Engine to add deeper decision context to AI, along with new Build Agent skills that let developers build with their preferred tools and deploy directly to the platform.
Enterprise software is highly fragmented, with organizations running hundreds of disconnected applications, each with its own data and rules. Many vendors add AI as a separate layer, limiting its ability to act with real context.
ServiceNow is moving away from these add-ons to a unified platform where AI understands context and can take action through workflows
“Most organizations spend months assembling the pieces for enterprise AI. By the time they’re ready, the goalposts have moved. ServiceNow brings it all together, so customers start with a complete AI-native experience across all products and packages, not a procurement project,” said Amit Zavery, President, Chief Product Officer, and Chief Operating Officer at ServiceNow. “ServiceNow is redefining how companies realize value from AI, with the capabilities required for enterprise scale. From Context Engine’s enterprise intelligence to data connectivity, governance, and execution, everything is included by default, all operating inside the flow of work, and open to the tools developers already use.”
Context Engine: enterprise context for every AI decision
Every AI agent is only as good as the context it operates in. Context Engine gives ServiceNow AI and workflows the context to sense what’s happening across the enterprise, decide the right course of action, act with precision, and govern every outcome accountably. For example, it knows which asset is tied to a regulated process, which approval chain applies to a given cost threshold, and which vendor history should inform how a request is handled.
ServiceNow SDK and Build Agent skills open ServiceNow to every developer, from any tool
On April 15, developers will be able to build with any tool they already use — including Antigravity, Claude Code, Cursor, OpenAI Codex, Windsurf, and others — and deploy directly to the ServiceNow AI Platform. The ServiceNow SDK and new Build Agent skills work across every major AI development environment, so developers stay in their preferred integrated development environment (IDE) while citizen developers describe a workflow in plain language. The result is a working app on ServiceNow in minutes, based on testing scenarios.
For teams developing on top of the company’s pre-built apps, ServiceNow Studio with embedded Build Agent delivers the deepest AI-native development experience on one platform. Fully instance-connected, it understands live data models, active scopes, table relationships, and business rules in real time, enabling it to surface the right fields, dependencies, and extension points as developers build.
Every custom app and AI agent is governed by AI Control Tower and App Engine Management Center, and inherits the same identity framework. To get started, customers will receive 100 free Build Agent calls, and personal developer instances will include 25 free Build Agent calls.
AI, data, security, and governance now in every product offering for customers of any size
ServiceNow is releasing a new tiered offer model that spans AI assistance, agentic automation, and fully autonomous operations across the entire portfolio. For midsize companies that need enterprise-grade service management without months-long deployment, ServiceNow is introducing Enterprise Service Management (ESM) Foundation.
ESM Foundation brings together IT, HR, legal, finance, procurement, and workplace services onto the ServiceNow AI Platform, which can be live in weeks. With AI-driven setup, AI assistance for employees, and automation to improve service team performance, organizations get fast ROI on a scalable foundation that grows with them.
Every ServiceNow customer now starts with a complete AI package — no separate purchase, no procurement project, and no integration required.
Availability
ESM Foundation and the new packaging model are now available for all customers. Build Agent skills will be available to developers on April 15. Context Engine is available for preview with select customers, and full availability details will be shared at a later date.
