Since 2022, Etisalat UAE and DataRobot have used AI for customer churn prevention, upselling, cross-selling and credit risk optimization, while building the expertise and governance needed for wider enterprise adoption.
Etisalat UAE and DataRobot have expanded their partnership through a new multi-year agreement focused on building, operating, and governing an agentic AI workforce across Etisalat UAE’s business units.
Under the expanded partnership, Etisalat UAE will leverage the DataRobot Agent Workforce Platform capabilities as part of its broader sovereign AI ecosystem to develop, deploy, and govern selected agentic AI workloads. The environment brings predictive, generative and agentic AI capabilities together under a common governance framework, said Etisalat. By keeping sensitive data and AI workloads within its self-managed infrastructure, Etisalat UAE retains control over where its AI runs, and how it is governed.
Antonietta Mastroianni, Chief Information Officer, Etisalat UAE, said: “Etisalat UAE’s partnership with DataRobot has strengthened the governance of our growing Machine Learning portfolio while significantly increasing our agility, enabling our teams to develop and deliver models faster and empowering data scientists and business users through our Citizen Data Scientist Program. We are now building on this foundation to embrace agentic AI, accelerating innovation while maintaining the trust and governance required at enterprise scale.”
Haissam Hassan, META GM at DataRobot, said: “Etisalat UAE is showing what enterprise AI looks like when innovation, sovereignty and governance are designed together. They have already built the foundation and are now applying that same discipline to AI agents. The opportunity is no longer simply to build agents, but to put them safely into real business processes at scale.”
Etisalat UAE said, it is also embedding AI expertise directly within its business units, enabling the teams closer to customer, commercial, and operational challenges to take use cases from idea to production.
Disclaimer: This article is based on an official joint announcement by Etisalat UAE and DataRobot and has been edited for length and readability. Partnership details, agreements and expansion plans are based on information provided by the companies.
