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Tech Mahindra to Boost Mobily’s Loyalty Programs with GenAI

Partnership to leverage Comviva’s MobiLytix™ rewards solution to power digital loyalty programs 

Tech Mahindra, has signed a strategic partnership with Etihad Etisalat (Mobily), to deliver best-in-class loyalty programs for individuals and business customers. With a focus on elevating customer loyalty programs, the partnership will deploy Comviva’s GenAI-powered next-generation MobiLytix™ Rewards to revamp Mobily’s Neqaty loyalty program. Comviva, a Tech Mahindra company, is the global leader in customer experience and data monetization solutions. 

Tech Mahindra will utilize its extensive expertise in digital transformation and market presence to ensure the successful deployment of Mobily’s loyalty programs. It will provide Mobily with a single platform that supports both earning and redemption points journey for its customers. The implementation, coupled with an intuitive app built on MobiLytix™ and web access channels, will provide a seamless customer experience for both end users and businesses. Additionally, the partnership will provide gamification, digital marketing technology, and advanced business analytics to execute high-impact loyalty marketing programs for Mobily’s customers. 

Through this partnership, Tech Mahindra will provide digital transformation capabilities that will evolve with the loyalty system needs, seamlessly integrating with the Mobily ecosystem and third-party platforms.  

Comviva’s MobiLytix™is a marketing platform that unifies customer engagement, data science, and intelligent automation capabilities within a single platform to execute campaigns in real-time and at scale. By engaging customers with the right message at the right time across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth.

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