EVAM has announced its expansion into the Middle East and Africa region through a strategic partnership with InoGates. This collaboration will focus on extending the capabilities of the evamX platform to banking, financial services, and insurance, telecommunications and airline industries in the region.
“Our initial engagements in the MEA region, particularly within the GCC, have demonstrated strong interest in our technology and our approach to empowering marketing professionals with cutting-edge MarTech automation solutions,” said Doruk Mutlu, CEO of EVAM. “Through our partnership with InoGates, we are excited to connect with thought leaders and industry shapers sharing the capabilities of EVAM’s innovative platform for organizations looking to elevate their customer engagement strategies.”
EVAM’s agile technology is already revolutionizing customer engagement across key brands region wide. With a scalable, multi-channel enterprise-grade infrastructure, evamX enables organizations to analyze vast amounts of real-time data from multiple sources going beyond typical scope of digital channel-only, allowing for immediate, data-driven decision-making that aligns with marketing strategies.
As part of this partnership, InoGates will act as a regional representative for EVAM, promoting the evamX platform and supporting its adoption among enterprises seeking to enhance their customer engagement and marketing performance.
Following four years of successful growth in cybersecurity consulting, InoGates has recently expanded its expertise into data analytics and artificial intelligence. Leading this initiative is Ramy Lahoud, Associate Partner at InoGates, who will spearhead the development of these new capabilities.
“We are thrilled to partner with EVAM in the MEA region,” said Lahoud. “Every company in the Middle East aims to deliver exceptional customer experiences across multiple channels while ensuring data privacy and security. EVAM’s groundbreaking platform makes this possible, and our channel partners and clients will greatly benefit from its unique value proposition—whether in customer acquisition or retention.”
