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Interview: Genetec Redefining Physical Security in MEA

In conversation with Quintin Roberts, Regional Sales Manager – Africa at Genetec, as he discusses Genetec’s Intersec 2025 participation and how they are innovating and redefining the physical security industry across MEA.

Can you share some highlights of your Intersec 2025 participation?

Great, it’s a pleasure to be here, and thank you for having us. I manage the Africa business for Genetec, and Intersec is an important event for us, as well as for the physical security industry as a whole. At Intersec 2025, Genetec showcased the latest innovations in unified security and cloud-ready solutions. This includes our flagship platform, Security Center 5.12.

We also showcased Security Center SaaS, a massively scalable, open, and unified software as a service solution (SaaS) that combines access control, video management, forensic search, intrusion and monitoring. Visitors also got to learn more about our innovative Cloudlink™ 110, a compact device that enables businesses to transition seamlessly to cloud-based solutions and the Genetec™ Operations Center. Available as part of Security Center SaaS or as a standalone product, the Operations Center is the industry’s first work management solution for physical security operations. The new solution is specifically designed for security operations professionals and aims to revolutionize the way physical security teams collaborate, communicate, and manage their tasks.

As a global technology company that has been transforming the physical security industry, we remain committed to future-proofing businesses with cutting-edge solutions. And Intersec is the perfect platform to showcase how Genetec is driving innovation in the physical security sector across the region.

How is the physical security industry shaping up in Africa, and how is Genetec enabling businesses and governments in Africa to strengthen their physical security standards?

Genetec security solutions are closely aligned with businesses and governments in Africa, committed to ensuring safety and security of its residents and investors. As the demand in Africa continues to grow & evolve and embrace advanced technologies especially in smart city infrastructure; Genetec plays a critical role in supporting these advancements with cutting-edge security solutions.

Our integrated platforms combine video surveillance, access control, and IoT devices with powerful analytics to provide real-time insights. These capabilities empower law enforcements agencies to monitor public spaces more effectively, optimize traffic management, and enhance emergency response efforts. The result is a more connected and secure environment, where citizens can actively contribute data and insights, fostering a collaborative approach to public safety.

The cloud-based solutions also enhance situational awareness by enabling scalable and flexible deployments across the Continent landscape. These technologies not only help protect critical infrastructure and public space but also support the government visions of creating safe and future-ready cities. By aligning with Africa physical security standards, Genetec solutions provide comprehensive protection and set new standards for security, ensuring g both citizens and business feel secure in Africa’s rapidly evolving environment.

What is Genetec’s focus for 2025 and beyond, considering the rapid advancements in emerging technology?

In 2025 and beyond, Genetec will continue to redefine the physical security industry by delivering innovative and transformative solutions.

The rapid advancements in emerging technologies as well as the main drivers for the physical security industry will include the growing demand for unified security solutions, advancements in cloud technologies, and the increasing need for data-driven insights. Genetec’s record of consistent growth highlights the importance of innovation in addressing demands. Our Genetec Security Center platform has been pivotal in expanding market share across key areas such as video surveillance, access control, and Automatic License Plate Recognition (ALPR), demonstrating the industry’s shift toward integrated and scalable solutions.

Our 2025 State of the Physical Security Report reveals that 46% of end users in META plan to implement AI-powered features in 2025, a sharp increase from 14% in 2024. This aligns with organizations’ focus on leveraging AI to streamline operations, enhance threat detection, and automate routine processes. In the African’s evolving landscape, such advancements will be crucial for securing assets and transforming security data into actional business intelligence.

Genetec will remain at the forefront, helping enterprises, governments, and communities secure people and assets while unlocking new opportunities through data-driven insights.

Any upcoming announcements or new launches that you can talk about?

Yes! Genetec is announcing at Intersec 2025 the expansion of the Axis Powered by Genetec product line, with the new 4 and 8 door Axis Powered by Genetec door controllers to the Middle Eastern and African market. These all-in-one devices combine the hardware of the Axis A1710 and A1810 controllers with Genetec access control software pre-loaded, simplifying installation and maintenance. Both controllers are ideal for centralized installations in an enclosure and can also be installed directly on a wall with an external power supply. The controllers support more readers and doors per unit, reducing the need for multiple controllers. This helps minimize hardware footprint, making them an excellent choice for space-constrained environments. With this new expansion to the Axis Powered by Genetec product line, Genetec can provide more hardware options for organizations seeking cloud, hybrid, or on-premises deployments.

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