International Turnkey Solutions (ITS) has unveiled a new corporate identity and strategy to accelerate digital transformation across financial and enterprise sectors in the Middle East. By focusing on innovation, partnerships, and market growth, the company aims to become a trusted technology partner for banks, government organizations, and private businesses in the region.
Fahad Al-Menayes, Acting CEO and COO, and Marwan Khalaf, Director of Services and Delivery, share how ITS is positioning itself as a trusted partner to help institutions navigate cloud transformation, AI, and digital innovation.
For ITS, the UAE and the wider Middle East sit at the heart of its strategic roadmap. Fahad Al-Menayes, Acting CEO and COO of ITS, explained that the company’s overarching vision is to become the world’s leading developer and provider of premium IT solutions and services.
“In the region, our focus is on reinforcing our role as a reliable partner to the financial sector,” he said. “We work closely with banks and financial institutions, not only as a technology vendor but also as a trusted advisor — helping them navigate cloud transformation, AI adoption, and digital innovation.”
The company’s mission is to empower clients to reach their goals by delivering flexible, future-ready solutions that support growth in an ever-evolving business landscape. Dubai plays a central role in this strategy, acting as a hub for both innovation and regional expansion.
ITS’s strategy is structured around three core pillars: innovation, partnership, and market expansion. The company continuously tracks global technological trends and pairs them with a deep understanding of customer needs to not only address but exceed expectations.
“Strategic alliances with leading technology players, combined with our own R&D capabilities, enable us to deliver tailored, world-class solutions,” Fahad noted. “At the same time, we are expanding our footprint across key markets in the Middle East and beyond, ensuring that our solutions are accessible, scalable, and relevant to local realities.”
Showcasing a New Identity Through Advanced Solutions
For Marwan Khalaf, Director of Services and Delivery at ITS, the company’s new identity reflects a fundamental shift in how it positions itself in the market.
“We are evolving from a traditional technology provider into a strategic partner centred on innovation, agility, and service excellence,” he said. Leading the infrastructure, services, and data centre business, Khalaf highlighted managed services and Tier-III certified data centre offerings as key enablers of this transformation. These solutions allow customers to outsource critical IT operations while benefiting from secure, reliable, and scalable environments — a crucial foundation for digital acceleration.
ITS is also embedding AI, data analytics, and cloud technologies into its core offerings to meet growing regional demands. “As one of the leading system integrators in the Middle East, we work closely with global technology vendors to integrate these emerging technologies into both the solutions we build and the applications we deliver,” Khalaf explained.
This approach enables ITS clients to automate complex processes, enhance operational efficiency, and open new revenue streams — allowing them to focus on strategic growth rather than operational challenges.
ITS’s rebranding marks a pivotal moment in its evolution. “This is not just a new logo or visual identity — it’s a strategic statement to the market,” Khalaf said. “It signals that ITS is continuously innovating, expanding its capabilities, and investing in people to better serve our clients.”
The transformation reinforces ITS’s position as a trusted advisor and technology partner to key sectors like banking and government. Through sustained innovation and stronger partnerships, ITS aims to support organizations on their long-term digital journeys and help shape the region’s technological future.
With its renewed identity and sharpened strategic focus, ITS is charting a bold course for the future. With its regional experience, advanced technologies, and strong partnerships, the company is well positioned to drive the next phase of digital transformation across the UAE and the Middle East.
