Lenovo has revealed the top PC trends that are expected to make a significant impact in 2025 and beyond.
Commenting on the predictions, Mohammed Hilili, General Manager, Lenovo Gulf, said, “The Middle East is at the forefront of digital transformation. As technology becomes increasingly intertwined with our daily lives, the PC must evolve to meet the unique needs of our users. Lenovo is committed to leading this evolution, delivering devices that empower individuals and businesses to thrive in this dynamic landscape.”
AI-driven Innovation
Artificial intelligence (AI) is rapidly transforming the tech industry, and PCs are no exception. By 2027, over 60% of PCs shipped are expected to be AI-capable, signaling a significant shift in the role AI plays in computing[1]. In 2025, we can expect AI to be deeply integrated into both PC operating systems and applications. This will lead to smarter, more intuitive devices that can anticipate user needs, automate tasks, and provide personalized experiences. Lenovo’s AI-powered PCs aim to significantly change user experiences through natural interactions, personalized large language models, and advanced computing architectures, making computing more personal, productive, and protected.
Our newly launched Lenovo Aura Edition series embodies this vision, showcasing our commitment to delivering innovative solutions that simplify and enhance user-device interactions.
Blurring the Lines Between Work and Play
The traditional boundaries between work and personal life are dissolving, driven by evolving work habits and the growing demand for versatile technology. This shift is particularly evident in regions like Egypt, KSA, and the UAE, which had 65.32 million gamers in 2021, a number projected to rise to 85.76 million by 2025[2]. As gaming becomes an integral part of daily life, PCs in 2025 will be designed to seamlessly blend productivity and entertainment.
Expect devices with powerful processors and graphics cards capable of handling demanding work tasks and immersive gaming experiences. Our Legion gaming laptops exemplify this trend, offering high-performance hardware and innovative features that cater to both work and play, empowering users to achieve a better work-life balance.
Powering a Greener Future
With regional governments driving ambitious sustainability initiatives—such as Saudi Arabia’s Vision 2030 and the UAE’s Net Zero 2050 strategy—sustainable technology will be a defining trend in the PC market. By 2025, eco-conscious buyers will increasingly seek devices built with recycled materials, energy-efficient components, and responsible manufacturing practices.
Lenovo is committed to driving this change, incorporating recycled materials into devices like ThinkPad X1 Carbon and Yoga Slim 7i Carbon, while prioritizing energy-efficient designs to reduce environmental impact. As sustainability moves from an option to an expectation, Lenovo continues to align with the region’s vision for a greener future.
Enhanced Security for Smarter Defense
The complexity and speed of today’s cyberthreats demand an intelligent, adaptable defense. PCs in 2025 will incorporate advanced security features like biometric authentication, hardware-level encryption, and AI-powered threat detection. Our ThinkShield security suite exemplifies this trend, offering comprehensive protection against data breaches and malware attacks, providing users with peace of mind in an increasingly connected world.
The Rise of Hybrid Reality
The lines between the physical and digital worlds are blurring. By 2025, PCs will be seamlessly integrated with augmented reality (AR) and virtual reality (VR) technologies. This will open new possibilities for immersive learning, collaborative workspaces, and entertainment experiences. Lenovo is actively exploring AR/VR integration, paving the way for a future where PCs become gateways to hybrid realities, blurring the lines between physical and digital realms.
The PC landscape in 2025 promises to be dynamic and transformative. By embracing these trends, Lenovo is committed to delivering innovative devices that empower users to work smarter, play harder, and navigate the evolving digital world with confidence and security.
