NMK InterActiVe 2024 event spotlighted sustainable AV solutions for Saudi Arabia’s events, venues and entertainment sectors, supporting Vision 2030.
NMK Electronics, a Midwich Group Company launched its Experience Center and showcased advanced AV technologies at NMK InterActiVe in Riyadh. Saudi Arabia’s professional AV market is set to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and investments in entertainment, education, and smart city projects.
In line with this growth, NMK hosted its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh. The event brought together over 400 professionals from KSA’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation.
Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”
Strategic Link Between KSA and UAE in the AV Industry
The UAE and Saudi Arabia are increasingly interconnected in terms of AV industry developments, driven by both countries’ investments in smart city projects, education, and entertainment sectors. While KSA’s Vision 2030 focuses on transforming the Kingdom into a global hub for innovation and technology, the UAE’s leadership in smart cities, major events, and infrastructure projects continues to influence the region’s AV needs. The UAE’s role as a launchpad for innovative AV solutions and its proximity to KSA strengthens cross-border collaboration in the sector.
NMK Electronics has long been established in the UAE, supporting leading AV projects and providing solutions that also cater to the rapid development taking place in KSA. With their expanding office in Riyadh, the NMK Electronics’ team is in prime position to support the growing market demand across both countries and the region.
Advancing KSA’s AV Industry
The event attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.
Key Highlights
- Live Demonstration – Shure Axient Digital PSM
A highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments.
- Innovative Product Showcases
Attendees explored standout technologies, including:- Epson’s 4K projector, which delivered stunning visuals ideal for Saudi Arabia’s booming entertainment and education sectors.
- Arthur Holm’s Dynamic 3, designed to enhance collaborative and professional AV environments.
- Riyadh Experience Center Announcement
NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.
Recognition and Engagement
The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests enjoyed an immersive sound and light show powered by L-Acoustics L-ISA, accompanied by captivating music from local artists, highlighting NMK’s expertise in delivering extraordinary AV experiences. Adding an interactive element, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience.
“NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.
Saudi Arabia’s Strategic Role in the AV Industry
The Saudi government’s focus on smart city initiatives and giga-projects such as NEOM and Vision 2030 has elevated the demand for advanced AV solutions. This aligns with NMK’s mission to deliver transformative technologies tailored to the market’s needs.
