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Editors Pick

Pure Storage Appoints Joao Silva as VP EMEA and Latin America 

Veteran Joao Silva will boost growth in the region and enable customers to deliver on their business goals  

Pure Storage (NYSE: PSTG), has announced Joao Silva as Vice President of Europe Middle East and Africa (EMEA) and Latin America. Based in the UK, Joao will oversee all aspects of sales, grow market share and help Pure’s customers modernize their data and storage management infrastructure.  

With over three decades of experience in the storage industry, of which eleven years at Pure Storage, Joao is well positioned to deliver the next level of growth in EMEA and Latin America. His extensive hands-on knowledge of meeting customer needs and of leading and inspiring expanding teams, will help him deliver on Pure Storage’s plan for EMEA and Latin America.   

Pure Storage’s Market Momentum 

According to IDC’s Worldwide Quarterly Enterprise Storage Systems Tracker for Q4 Calendar Year 2023, Pure Storage had the second highest growth rate at 25.8% in EMEA against a market which grew only 2.0%. The EMEA External OEM market is also expected to grow to US$9.5B by 2028. 

Customers such as Virgin Media O2, The British Army, THG, Credit Agricole, DFKZ and Weiling have all leveraged its solutions to meet their business objectives. 

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