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Techitup Middle East
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RetailGPT: AI-driven Insights Boost Consumer Behavior

RetailGPT, the Generative AI platform bridging digital and physical retail, is setting a new industry benchmark in understanding consumer behavior. Leveraging 20 years of experience in delivering data on consumer behavior, retail technology solutions provider Pathfinder has developed RetailGPT to bridge the industry-wide knowledge gap when it comes to tracking, understanding and predicting the behavior of shoppers.

Pathfinder, an established retail technology leader, provides technology solutions that enable retailers to enhance customer engagement and drive business success. Pathfinder’s data reveals that most retailers have insights into only 10-15% of their customer base. RetailGPT is set to expand this understanding to 45%.

Empowering retailers

RetailGPT

Retail GPT is designed specifically to bridge brick-and-mortar and e-commerce. The digital platform comprises a smartphone-based app powered by Generative AI, which acts as an extension of the physical store. Its debut is heralded as a game-changer for the retail industry, including malls, stores, restaurants, and supermarkets.

RetailGPT is set to completely redefine the ability to understand the customer journey, spending patterns, behaviour allowing retailers to communicate with customers with unparalleled levels of personalization.

Future plans

This month, Pathfinder’s listing on NASDAQ goes live, which marks a huge milestone for RetailGPT. The company recently secured $325 million funding from Silver Rock Group to propel the growth of RetailGPT over the next three years, including product development and market expansion.

As RetailGPT prepares for its rollout in the Middle East in early 2025, Pathfinder is calling on retailers to be among the first to leverage powerful insights and take advantage of the opportunity to transform the way they understand and engage with their customers. 

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