MENA’s esports gaming and esports agency PLG has released its second series of its popular educational platform “Stream School” in collaboration with Saudi Esports Federation’s “Voices of Saudi Esports” programme to elevate Saudi Arabia’s gaming content creation industry.
Available on weekly basis on PLG’s YouTube and Saudi Esports Federation’s social media channels starting from May 31st, the series is aimed at upskilling viewers by providing the tools and guidance needed to become a successful content creator. Delivered in Arabic and suitable for ages eight upwards, Stream School is addressing the rapid growth in the number of regional content creators – reflected in a 30% increase in streamers coming online since the covid 19 pandemic. Hosted by one of the Arab region’s most popular Saudi streamers DRB7H who has a 4M+ following, season 2 will offer free creative, technical and commercial video toolkits which are not available anywhere else for budding content creators to access.
Series 1 of PLG’s Stream School attracted an audience of 1.34M views and 35.3M impressions and enjoyed an engagement level of 16%, vs the industry standard of 5%. The largest portion of viewers came from Saudi Arabia at 70% and overall the gender split was 43% female and 57% male. Female gamers are on the rise in Saudi Arabia and currently marks at 42% of the total gaming population and 18% of female participation in Esports, far higher than seen in other high penetration gaming markets.
Gaming and esports are believed to provide a unique environment for racial, cultural and gender equality and PLG is at the forefront of ensuring that the Arab world is represented across creative content as well as equipping the region with the knowledge to drive career opportunities in this space.
Commenting Matthew Pickering, CEO PLG: “as gaming, esports and associated content creation continues to expand at a tremendous pace in the region, PLG remains passionate and fully invested in upskilling talent in this space. We are delighted to be working with the Saudi Esports Federation and their Voices of Saudi Esports initiative in helping deliver unmatched educational content to Saudi youth.”
Ahmed Al Bishri, Deputy CEO at the Saudi Esports Federation, said:“We are happy to see Voices of Saudi Esports collaborating with PLG. This collaboration is a significant step in providing a different and new educational experience in the content creation industry. Also, it’s a new approach to push our ambassadors to another level. Our collaboration with PLG will provide a unique opportunity for content creators to expand their knowledge and horizons to be the best in this field.”
Stream School Season 2 Playlist: https://www.youtube.com/playlist?list=PLHDUOpyhrOSJPnYnNOjn5KNujwcnhudHB
