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Techitup Middle East
Consumer TechWearables

Sony Introduces ULT POWER SOUND, a New Series of Speakers and Headphones   

  • The ULT POWER SOUND series is built for music lovers who enjoy powerful deep sound  
  • The ULT POWER SOUND series features three speakers – the ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 – as well as wireless headphones ULT WEAR 
  • Sony is partnering with global chart-topping artist Peso Pluma for the ULT POWER SOUND series as part of its “For The Music” audio brand campaign 

Sony Middle East and Africa has announced the launch of ULT POWER SOUND®i series – a new series of wireless speakers and headphones designed to make you feel like you have dived into the front row of the arena. Built for music lovers, it produces powerful deep sound designed to make your heart tremble.  

The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless headphones ULT WEAR

All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes. 

In line with the ULT POWER SOUND series launch, Sony has partnered with GRAMMY® award winner and global chart-topping sensation, Peso Pluma.

ULT TOWER 10 – the power of live-venue sound in your home 

Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch. 

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ULT TOWER 10 
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ULT TOWER 10 

ULT TOWER 10 key features: 

  • ULT POWER SOUND Enhance all your low-end frequencies for exceptional bass. Enjoy 2 different type of bass-emphasised sound mode. Hit the ULT button for deep bass boost for low-frequency sound that will make your heart tremble with ULT1. ULT2 delivers powerful bass to feel the beat and get you dancing.  
  • Sound Field Optimization – Detects noise and automatically changes the sound setting to deliver clear music even when you are surrounded by other sounds. 
  • 360° Party Sound and 360° Party Light – 360° party sound that carries powerful sound to every corner of the room. With its vibrant lighting, the ULT TOWER 10 brightens up every corner of your party. It even synchronizes with the music to create a true festival feeling. 
  • Karaoke, Guitar, and TV Sound Booster – Belt out your favorite tunes, thanks to the included wireless mic. Plus enjoy complete control of your sound, with Echo and Key Controls on the top panel. You can plug in another microphone for a duet or a guitar to play along using the ULT TOWER 10 as an amp. TV Sound Booster enhances the sound from your TV. 
  • Party Connect – Link up to 100 compatible speakers to synchronize music and lighting through Party Connect – fill any place with powerful sound to create the ultimate party atmosphere. 

ULT FIELD 7 – The party goes any place 

Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go. 

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ULT FIELD 7 

ULT FIELD 7 key features

  • ULT POWER SOUND Select ULT1 for deeper, lower frequency bass or select ULT2 for powerful, punchy bass. 
  • Sound Field Optimization – Detects noise and automatically adjusts the sound setting to provide an optimal music experience, however busy the venue might be. 
  • Party for longer Throw a party anywhere for longer thanks to up to 30-hour battery life. Plus, with quick charging you get 3 hours of playing time in 10 minutes. IP67 waterproof and dustproof rating, you can take the party outside. It’s also salt water resistant, which means you can enjoy music even at the beach.  
  • Carry anywhere – The ULT FIELD 7 can be easily moved around with the convenient carry handles and as it’s designed to work perfectly whether positioned horizontally or vertically. 
  • Karaoke and guitar input and lighting Connect a mic and get ready to sing anything. It’s the perfect partner and even includes Echo and Key Controls on the rear panel. Or you can connect your guitar to turn the ULT FIELD 7 into an amp. And up the fun even more, ambient lighting produces subtle illumination perfect for parties and everyday use. 
  • Party Connect Link up to 100 compatible speakers to synchronize music and lighting through Party Connect. 

ULT FIELD 1 – Big sound. Small size 

Bring your favorite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life. 

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ULT FIELD 1 off white, forest grey, orange and black 

ULT FIELD 1 key features: 

  • ULT POWER SOUND Turn ULT POWER SOUND on for enhanced bass. 
  • Anywhere, any way – ULT FIELD 1 is your perfect partner for everywhere you go. Designed to be portable with up to 12 hours of battery life so you can enjoy your tunes longer. Plus its multi-way strap, IP67 waterproof and dustproof rating, shockproof design and salt-water resistance lets you take your speaker anywhere, indoors or out. 
  • Colours to suit your style – with Black, Off-White, Forest Grey and Orange to choose from, you can find the colour that suits your style. 
  • Choice of layout – The ULT FIELD 1 is designed to work when it stood on its end or laid on its side, for the best use of space – even when that space is limited.  
  • Usability – Easy to use and connect with built-in mic for hands-free calling with Echo Cancelling technology for clearer calls.  

ULT WEAR – Powerful sound. Make it your own 

With exceptional bass and improved Noise Cancelling, our new ULT WEAR headphones let you bring your favorite festival or club feel with you, everywhere you go. 

ULT WEAR black, off white and forest grey 

ULT WEAR key features: 

  • ULT POWER SOUND – Press the ULT button for powerful sound. ULT1 delivers deep, low-frequency bass, and ULT2 provides powerful bass.  
  • Designed for power – they’re powered by Sony’s Integrated Processor V1, and a driver unit designed for ULT POWER SOUND series. Produces unwavering energy, huge resonating bass, and crystal-clear detail. 
  • Noise cancelling – Dual Noise Sensor technology and the Integrated Processor V1, takes Noise Cancelling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music. 
  • Comfortable design – The headphones are comfortable with soft earpads and more space around the ears, with high-quality sound. ULT WEAR have a foldable design and come complete with a carry case. 
  • Everyday use – ULT WEAR exudes function, form and features. A sensor pauses your music when you take them off and starts again when you put them on. Bluetooth® pairs with two devices at the same time with Multipoint Connection. Battery life is up to 30 hours with Noise Cancelling on, and up to 50 hours with Noise Cancelling off. A 3-minute quick charge will give you up to 90 minutes extra play time.  

Sustainability in mind 

The ULT POWER SOUND series are not only designed to deliver powerful sound but also with the environment in mind. Recycled plastic is used in the products. This reflects Sony’s commitment to reducing the environmental impact of our products and practices.   

Availability 

The new ULT WEAR Headphones will be available from April 2024. The new ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 will be available from June 2024. 

For detailed product information, please visit: 

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