By, Max Hsu, Regional Manager & Managing Director at ViewSonic ME
As we step further into the digital era, the visual display industry continues to redefine itself, evolving swiftly to meet the ever-changing demands of consumers worldwide. The industry encompasses a wide range of products, from televisions and computer monitors to smartphones and cutting-edge AR/VR headsets. Each of these devices relies heavily on advanced display technologies that are continually improving, offering users richer, more immersive experiences. The global market for these advanced display technologies is experiencing a boom. Currently valued at an impressive $157.8 billion, projections indicate that it will grow to a staggering $187.8 billion by 2028. This rapid growth rate underscores the enormous potential inherent in the industry. It’s a clear testament to the increasing global appetite for the latest and most innovative display technologies, as they become more integral to our daily lives.
A Closer Look at the Middle East: A Rising Star in the Display Technology Arena
The Middle East, with a particular focus on the United Arab Emirates, is emerging as a significant player in the global visual display industry. With its rapidly advancing economies and a population that is increasingly tech-savvy, the region is ripe for the adoption of new and innovative visual display technologies. The UAE, in particular, is showing great promise, with revenue from the Television & Video segment projected to reach an impressive US$424m in 2022, according to data from Statista. Furthermore, predictions show that the digital signage market in the broader Middle East and Africa region is set to grow at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2026. These figures highlight the growing influence of visual display technology across various sectors in the region. In industries like retail and advertising, the combination of data-driven insights and creative ingenuity, facilitated by advanced display technologies, allows for the crafting of compelling narratives that resonate with consumers.
The Driving Forces Behind Technological Progress: User Experience and Efficiency
Modern visual display devices are a testament to the technological progress made in recent years. They are now equipped with an array of features designed to enhance user experience and efficiency significantly. One of the most notable advancements is the integration of Full HD webcams and microphones into visual display devices. This feature allows for smooth and seamless digital communication, a must-have in today’s increasingly remote work environments. Moreover, these integrated webcams offer adjustable vertical angles, ensuring optimal visibility during video calls. Pop-up webcams provide an added layer of privacy, a feature much appreciated in our security-conscious world.
Another significant advancement is the focus on ergonomic design in visual display devices. Quick-release stands have been developed that allow for easy adjustments to the height and tilt of screens. This feature is particularly beneficial for users who spend long hours in front of screens, helping to maintain good posture and reduce physical discomfort. A groundbreaking development in modern visual display technology is the On-Screen Display (OSD) command and control systems. These systems have revolutionized multitasking for users. With devices like ViewSonic’s VG2756V-2K – 27” QHD Webcam Docking Monitor with Built-in LED Fill Lights and Two-Way Noise-Reduction, users can customize split-screen displays, auto-launch applications, and alter display settings with ease, leading to a significant boost in productivity.
Prioritizing User Health: The Advent of Advanced Eye-Care Technology
As people spend more time in front of digital screens, concerns about eye strain and fatigue have become increasingly prevalent. To alleviate these issues, manufacturers in the visual display industry have begun to incorporate advanced eye-care technologies into their products. One such innovation is Flicker-Free technology. This feature reduces screen flickering, which can cause eye strain and discomfort during prolonged periods of use. Alongside Flicker-Free technology, Blue Light Filters have become a standard feature in modern displays. These filters limit the amount of blue light emitted by screens, which can cause eye strain and disrupt sleep patterns. Users can easily adjust these settings, along with brightness and contrast levels, to ensure a comfortable viewing experience.
Unravelling the Next Wave of Trends and Innovations
Looking ahead, the future of the visual display industry promises sustained growth and continuous innovation. Large format displays, interactive screens, industrial displays, and OLED displays represent just a glimpse into what the future holds. Industrial displays and OLED displays, like ViewSonic’s VP16-OLED – a 15.6″ 1080p OLED Portable Monitor, are paving the way for next-generation visual experiences. The device comes equipped with an ergonomic height-adjustable stand and tripod mount for optimal viewing angles. The inclusion of a monitor hood and screen cover ensures the device’s longevity and maintains the pristine quality of the display. One standout feature of the VP16-OLED is its Pantone Validated display, which offers pinpoint colour accuracy and testing.
This validation ensures that the colours you see on your screen are as accurate and consistent as possible, enhancing the overall visual experience. Companies in the industry are relentlessly innovating, providing increasingly sophisticated solutions that cater to a diverse range of applications and sectors. This constant drive for innovation is expected to fuel the industry’s growth in the coming years. In conclusion, the visual display industry is a vibrant and rapidly evolving sector, characterized by ceaseless innovation and growth. With an estimated market size approaching $187.8 billion by 2028, the industry’s upward trajectory is clear. As we move forward, these technological advancements will continue to reshape how we interact within our workspaces and beyond. They will also highlight the adaptability of corporate display solutions amid rapid technological evolution, proving that the visual display industry is more than ready to meet the challenges of the future.
