Jumbo Enterprise, the B2B arm of Jumbo Group has announced a strategic partnership with Jio Haptik, a provider of AI-powered customer experience solutions. The alliance aims to introduce next-generation Agentic AI solutions to enterprises across the GCC.
The partnership combines Jumbo’s regional expertise with Haptik’s advanced Conversational AI platform, featuring intelligent AI Agents to manage support, sales, bookings, and more across Voice, WhatsApp, Web, and other channels. It also features multilingual AI Agents, intelligent automation, and voice AI Agents for inbound and outbound call support. Together, Jumbo and Jio Haptik will offer scalable, human-like customer engagement across chat, voice, and messaging channels for industries such as retail and eCommerce, telecom, banking & finance, real estate, healthcare, hospitality and travel.
Agentic AI agents can autonomously listen, learn, and act, allowing businesses to deliver hyper-personalized, 24/7 conversational support as well as sales and marketing engagement. These AI solutions help enterprises anticipate customer needs, reduce operational costs, and build deeper customer relationships.
Global demand for Agentic AI is accelerating. The enterprise agentic AI market is expected to grow from US $2.58 billion in 2024 to US $24.5 billion by 2030. In the UAE, the Conversational AI market is projected to reach US $1.16 billion by 2030, growing at 20% CAGR—with 94% of UAE enterprises believing AI will enable long-term growth, cementing general confidence in AI’s business value.
“This partnership enables us to unlock the full potential of Agentic AI in the UAE,” said spokesperson from Jumbo Electronics Ltd. “By combining Jumbo’s trusted enterprise footprint with Haptik’s AI-first platform – featuring virtual assistants, booking bots, conversational commerce tools, and multilingual agents- we’re equipping organisations with the technology to scale operations, enhance service, and reduce cost.”
“These AI agents are designed to do more than respond—they anticipate, converse naturally, and adapt to the user’s language and platform. For businesses in high-impact sectors, this translates to smarter service, more efficient operations, and greater customer satisfaction.”
Retail & eCommerce, Telecom, Banking & Financial Services, Healthcare, and Hospitality & Travel are the immediate focus of this joint offering. These sectors face rising customer expectations, increasing service complexity, and operational pressure, making them ideal for automation-led transformation. From automated order tracking to multilingual AI voice support, the applications are extensive and designed to meet the region’s evolving customer engagement needs.
“At Haptik, we’re excited to partner with Jumbo Electronics in the UAE to transform customer experience through the power of Agentic AI,” said Ahshad Jussawala, CEO at Jio Haptik. “This collaboration will allow us to bring intelligent, next-gen AI solutions on voice and chat, deployed across multiple channels, to businesses across the GCC region, driving digital adoption, innovation, and growth in line with the UAE’s AI vision.”
The UAE’s high smartphone penetration (97%+) and digitally savvy, multilingual population make it an ideal market for AI-powered voice and chat interfaces. With this partnership, Jumbo and Haptik are addressing the growing demand for real-time, personalized engagement on channels like WhatsApp, mobile apps, and web platforms.
This partnership gives Jumbo a strategic edge in the region’s evolving CX landscape. By merging proven AI capabilities with deep regional knowledge, Jumbo is now uniquely positioned to help businesses adopt automation, unlock new revenue streams, and deliver seamless, modern digital experiences.
