The move brings all its consumer tech brands Anker, eufy, soundcore, SOLIX and eufyMake under one name.
Anker is consolidating its five consumer technology brands — Anker, eufy, soundcore, SOLIX and eufyMake — under the Anker name as part of a multi-year global transition announced at IFA 2026 in Berlin.
The company said new products will move to the Anker identity first, with existing products, packaging, digital platforms and retail environments transitioning over time. The move is aimed at bringing the company’s charging, smart-home, audio, energy and creative technology businesses under a single brand.
“Anker has evolved from a charging company into a global consumer technology business, and consumers across the GCC increasingly experience that innovation across multiple parts of their lives — from charging and audio to smart-home and personal technology,” said Jeffrey Liu, Regional General Manager for Anker Innovations in MEA. “Bringing these technologies together under one Anker name gives us a stronger and clearer platform for the next stage of our growth in the region, while allowing us to introduce increasingly connected experiences built around the same promise of Ultimate Innovation.”
Anker For You
The lineup covers charging, audio, video, health and creative tools, with new products spanning chargers and power banks, audio and sleep devices, and personal and family-care technology.
Anker For Home
The home lineup brings security, robotics and home energy under a connected smart-home platform. At its centre is Anker MindBase, a local AI hub that connects devices, processes AI functions on-device and keeps household data stored locally.
The company also introduced new eufy security products, a robot vacuum, its first robot lawn mower and the Anker SOLIX Solarbank Max home energy storage system.
Products unveiled at IFA 2026 are expected to reach GCC markets in the coming months, with UAE availability to be announced separately.
Disclaimer: This article is based on an official announcement by Anker at IFA 2026. It has been edited for length and readability. Product announcements, claims and availability are provided by the company.
