Women Choice celebrates the journey of empowering women with tailored workshops, mentorship sessions, leadership programs and actionable tools
Women Choice, led by Nezha Alaoui, marks a transformative year of collaboration with tech industry leader Loubna Imenchal through the “Connect2Elevate” initiative. Together, they have championed women’s career advancement, professional development, and leadership growth across the Middle East and beyond.
Reflecting on a Year of Impact
The collaboration between Nezha Alaoui and Loubna Imenchal has delivered powerful results building a loyal audience around the Connect2Elevate program and creating a space for meaningful connections and lasting impact.
- Over 550 women professionals attended the monthly events in 2024, reflecting strong cross-industry engagement and interest with goals to scale in 2025 and beyond.
- Distinguished female leaders shared powerful personal stories and actionable leadership strategies, enriching each gathering with insight and inspiration.
- Connect2Elevate community grew by 300% in one year, significantly expanding the program’s reach, influence, and impact.
- Workshop sessions led by professional speakers received overwhelmingly positive feedback, with participants praising the high-quality content and the opportunity to access them free of charge through the community.
A participant survey conducted during the year revealed key priorities among attendees:
- Career goals: skill development, promotions, career transitions, work-life balance, and financial advancement
- Preferred formats: in-person workshops, personalized coaching, and mentorship programs
- Key areas of interest: wellness and health, leadership skills, business development, and sales
In response, tailored workshops, mentorship sessions, and leadership programs were introduced, directly addressing these needs and empowering women with actionable tools.
Notable Events and Locations
Key events under the “Connect to Elevate” initiative were hosted primarily at Dubai’s prestigious Capital Club, with additional sessions expanding to Abu Dhabi’s Conrad Etihad Towers and Riyadh’s Fairmont Hotel. These venues provided dynamic spaces for meaningful connections, learning, and growth.
Voices Behind the Vision
Nezha Alaoui, Founder of Women Choice, shared, “This collaboration has been extraordinary in translating ambition into action. Beyond numbers, the real success lies in the empowerment stories, the bold career moves, and the communities built through our shared vision.”
Loubna Imenchal, Founder and CEO of Connect2Elevate reflected, “When women come together with purpose, the impact is profound. This journey has reaffirmed my belief that leadership is about opening doors for others and creating space for new voices to rise.”
Looking Ahead with Purpose
Inspired by the achievements of the past year, Nezha Alaoui and Loubna Imenchal remain committed to expanding the impact of their collaboration, empowering more women to thrive in leadership, business, and beyond.
