AWS today announced its collaboration with ESAG (Easa Saleh Al Gurg Group)– one of the UAE’s top ten family run businesses. This marks a significant milestone in ESAG’s transformative journey to reshape the Group for the future, setting the stage for cloud-based innovation to provide modern scalable high performing IT infrastructure, reduced costs, as well as personalized experiences for customers.
The AWS cloud empowers ESAG to transform and modernize critical workloads, while unlocking new opportunities with AWS’s data analytics and generative artificial intelligence (AI) capabilities. The migration has enabled ESAG to streamline its business, reduce its operational and infrastructure cost and position itself for future growth.
Easa Al Gurg, Group CEO of the Easa Saleh Al Gurg Group (ESAG) was quoted as saying, “As part of our digital transformation journey, we have made the decision to partner with AWS. This is a strategic shift that will redefine our operational paradigm through enhanced security, exponentially increased scalability, and additional system flexibility.”
“Our collaboration with ESAG showcases how the power of AWS can fuel digital transformation. By migrating to AWS, ESAG is not only streamlining its infrastructure but also unlocking new avenues for innovation. AWS’s suite of services, including advanced data analytics and GenAI, will enable ESAG to scale seamlessly and bring advanced data insights which in turn will enhance customer experiences.”, said Yasser Hassan, Managing Director, Middle East, North Africa and Turkey, AWS.
Easa Saleh Al Gurg Group is a diversified conglomerate based in the UAE, with a portfolio spanning retail, construction, industrial, and real estate sectors. With a history of driving growth across various industries, ESAG continues to innovate and lead, leveraging the latest technologies to deliver value to its customers and stakeholders. As ESAG continues to diversify business and elevate customer experiences across its brand portfolio, the scalability, security, and breadth of services provided by AWS will be instrumental in driving its transformation.
