Mustapha Rafiki brings 19 years of IT industry experience across North, West, East, and Central Africa.
Tech First Gulf (TFG), has announced the appointment of Mustapha Rafiki as General Manager for Maghreb & Francophone Africa.
Mustapha Rafiki Career Highlights
Mustapha Rafiki brings 19 years of IT industry experience across North, West, East, and Central Africa. His expertise spans business development, channel management, sales leadership, and building regional partner ecosystems to drive sustainable growth.
Before joining Tech First Gulf, Mustapha served as Head of B2B Africa at Logitech, where he led business operations across multiple African markets. Prior to Logitech, he held the position of Country Manager at Canon.
“We are pleased to welcome Mustapha to Tech First Gulf as we continue our expansion across the region. The markets under his leadership offer tremendous opportunities for growth and innovation, and we remain committed to investing in their future through strong leadership and long-term partnerships. Mustapha’s proven track record, strategic vision, and extensive regional expertise make him the ideal leader to accelerate our growth, strengthen our market presence, and deliver lasting value to our partners and customers,” said Mr. Akashdeep (Sky), Chief Strategy Officer, Tech First Gulf.
Commenting on his appointment, Mustapha Rafiki said: “I am excited to join Tech First Gulf at such an important stage of its growth journey. TFG has built a strong reputation for delivering innovative technology solutions and empowering its partner ecosystem. I look forward to working closely with our vendors, partners, and customers to accelerate growth, expand our market presence, and create lasting value across the region.”
