PNY, F5 Drive Secure, High-Performance Infrastructure in EMEA
PNY Technologies, a long-time NVIDIA partner, has announced a partnership with F5 to expand enterprise access to advanced solutions across EMEA. The collaboration aims to...
Category : ICT Channel
The ICT Channel is the lifeblood of the regional tech economy. This section is dedicated to the vital partnerships between Vendors, Distributors, Systems Integrators, and Resellers, providing the latest updates on channel programs, distribution shifts, and market opportunities.
Confluent Helps Partners Tap $100B Data Streaming Market
Confluent has announced ‘Sell With Confluent’, a new reseller program that enables system integrators to drive sales and grow their businesses in the data streaming...
Al Rostamani Communications Launches its Unified Digital Platform
Al Rostamani Communications has launched its Unified Digital Platform, designed as a single destination where partners can explore solutions, engineering capabilities, and proven track record...
BPS Becomes First MSP Aggregator for Nutanix Across ME, Egypt
Nutanix has announced a new partnership with BPS, appointing the company as its first aggregator for MSP business across the Middle East and Egypt. Through...
Veeam Strengthens Channel Leadership with New Appointments
Veeam has strengthened its EMEA channel strategy with three new leadership appointments. Nick McAlister has been named Channel Director for UKI, Charbel Zreiby as Channel...
Pure Storage Revamps Partner Program, Backs Partner-first Model
Pure Storage has updated its reseller, managed services, and distributor programs to deliver a more solutions-focused partner experience, with enhanced enablement and new program tiers....
Cisco Launches New 360 Partner Program for the AI Era
Now live, the Cisco 360 Partner Program, designed to deliver outcomes that only Cisco and its ecosystem can achieve together, showcases the power of partnering...
ServiceNow Enhances Partner Program for AI Agent Innovation
ServiceNow has announced significant enhancements to its global Partner Program to accelerate AI agent innovation. This includes a newly reimagined Build Program that opens ServiceNow’s partner ecosystem to...
AurCore, DVCOM Partner to Drive Digital Transformation in MEA
AurCore, a U.S.-based network technology innovator, has officially signed a Master Distribution agreement with DVCOM Technology. The partnership was formalized during DVCOM’s Annual Roadshow in...
Extreme Simplifies Partner Programs with Extreme Partner First
Extreme Networks has launched a new partner program as of January 2026: Extreme Partner First, to eliminate the confusion and delays common in traditional partner...