Veeam Strengthens Channel Leadership with New Appointments
Veeam has strengthened its EMEA channel strategy with three new leadership appointments. Nick McAlister has been named Channel Director for UKI, Charbel Zreiby as Channel...
Category : ICT Channel
The ICT Channel is the lifeblood of the regional tech economy. This section is dedicated to the vital partnerships between Vendors, Distributors, Systems Integrators, and Resellers, providing the latest updates on channel programs, distribution shifts, and market opportunities.
Pure Storage Revamps Partner Program, Backs Partner-first Model
Pure Storage has updated its reseller, managed services, and distributor programs to deliver a more solutions-focused partner experience, with enhanced enablement and new program tiers....
Cisco Launches New 360 Partner Program for the AI Era
Now live, the Cisco 360 Partner Program, designed to deliver outcomes that only Cisco and its ecosystem can achieve together, showcases the power of partnering...
ServiceNow Enhances Partner Program for AI Agent Innovation
ServiceNow has announced significant enhancements to its global Partner Program to accelerate AI agent innovation. This includes a newly reimagined Build Program that opens ServiceNow’s partner ecosystem to...
AurCore, DVCOM Partner to Drive Digital Transformation in MEA
AurCore, a U.S.-based network technology innovator, has officially signed a Master Distribution agreement with DVCOM Technology. The partnership was formalized during DVCOM’s Annual Roadshow in...
Extreme Simplifies Partner Programs with Extreme Partner First
Extreme Networks has launched a new partner program as of January 2026: Extreme Partner First, to eliminate the confusion and delays common in traditional partner...
VAD Technologies, Nextcloud Bring Secure Digital Workspaces to Middle East
VAD Technologies has announced a strategic partnership with Nextcloud, the globally trusted content collaboration and digital workspace platform. The partnership aims to support governments and...
Infoblox Expands Partner Program with New Service Provider Track
Infoblox has enhanced its Skilled to Secure Partner Program, unveiling a refreshed Service Provider track for MSSPs and Global System Integrators (GSIs). These changes are...
DVCOM Appoints Alishan Zaidi as Regional General Manager
DVCOM Technology, a value-added distributor in the Middle East, has appointed Alishan Zaidi as its Regional General Manager, effective January 1, 2026. In his new...
GBM Oman Appoints Fadi Dernaika to Lead Digital Growth
Gulf Business Machines (Oman), an end-to-end digital solutions provider, has announced the appointment of Fadi Dernaika as its General Manager in Oman. The appointment reflects...