With its regional presence, Hub Media will help make entire Shure portfolio more accessible across Africa, supported by local technical support and training.
Shure has appointed Hub Media as its authorized distributor for African markets. The appointment comes at a time when African markets are continuing to invest in stronger learning and communication environments.
UNESCO projects that the number of young Africans completing secondary or tertiary education will rise from 103 million in 2020 to 240 million by 2040. This points to growing demand for more connected and effective learning spaces across the continent.
With its regional presence, Hub Media will help make entire Shure portfolio more accessible across Africa, supported by local technical support and training.
Olga Elena, Sales Leader at Hub Media, said, “This partnership brings together Shure’s global audio expertise and Hub Media’s regional market presence. Our focus will be on making Shure’s portfolio more accessible across Africa, while supporting partners and end users with the service, training, and technical guidance needed in the field.”
According to PwC, the media industry is expected to grow steadily, with Nigeria at 7.2% CAGR and Kenya at 5.2% through 2029, reflecting strong growth in West and East Africa.
Shure and Hub Media partnership will also cover solution design, configuration, technical support, training, and after-sales services to help customers deploy Shure solutions more effectively
Yassine Mannai, Associate Sales Director at Shure MEA, added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”
