Amrita Nag, Country Marketing Head, Middle East & East Africa at ASUS Business on leadership, inclusion, and driving innovation in enterprise technology.
As part of Techitup Middle East’s International Women’s Day 2026 Leadership Series, we spotlight women leaders shaping the future of technology across the region. In this feature, Amrita Nag shares her professional journey, leadership insights, and advice for women in tech.
We are entering a defining AI-driven era. How is AI changing leadership expectations for women in tech?
Amrita Nag: Having technical skills is no longer enough, because organizations are now looking for someone who can lead and guide teams through this change. They need someone who can make sure AI is used ethically. What I see is this: women’s natural strengths- empathy, collaboration, clarity, and big picture thinking are becoming the leadership traits that matter most. AI isn’t raising the bar away from us; it’s shifting it toward the kind of leadership we’ve been embodying for years.
What is one structural barrier that still needs to change for women to scale into more C-level and board positions in tech?
Amrita Nag: Companies still value visibility over real capability. Those who are always vocal about their opinions or those who exhibit the look for a leader are the ones who always get recognized for promotions. At the same time, women who do the hard work quietly are the ones who get overlooked. There should be a fairer system in place, where there is a clear promotion path that’s transparent and sponsorship support from leaders.
Was there a defining moment in your career that changed your trajectory?
Amrita Nag: Eight years ago, an unexpected change in management made me step into a leadership role. This terrified me because I was not prepared. Yet, I didn’t hesitate. I took up the challenge as opportunities like these don’t come every now and then. It definitely pushed me to my limits, but also shaped me as a person and as the leader I am today. As they say, “A diamond only shines after it’s been through the pressure.” That was the time when the real shaping happened. It taught me that confidence doesn’t come right away in the beginning but increases as you take action, decide, learn, and lead. Saying yes before I felt ready really took a positive turn for me in my career path.
What leadership trait has helped you the most in navigating the tech industry?
Amrita Nag: If I had to choose one leadership trait that’s helped me most in the tech world, it would be adaptability. Tech moves fast, sometimes faster than anyone can predict, and I’ve learned that being able to adjust, stay curious, and meet change head-on makes all the difference. Being adaptive to change allowed me to stay confident and efficient, no matter how fast the industry evolved.
Lastly, what practical advice would you give young women entering the AI and digital economy today?
Amrita Nag: AI can feel loud and overwhelming, but don’t let the noise convince you that you need to have it all figured out on day one. Start by mastering what sparks your curiosity, build relationships that challenge and support you, and stay flexible enough to grow as the landscape shifts.
This interview is part of the Techitup Middle East IWD 2026 Leadership Series, for women leaders who continue to accelerate innovation, champion diversity, and redefine the technology ecosystem across the Middle East and beyond.
